WPP-Scangroup is the largest marketing and communication group in the Africa sub-region with leading advertising agencies and media houses falling under the holding company name. These include Ogilvy & Mather, SCANAD, JWT, BluePrint Marketing, GroupM, MediaCom Africa, Mindshare and MEC. Public relations companies include Ogilvy PR and H+K Strategies; marketing research agencies include Millward Brown; specialty communication agencies include Roundtrip and Geometry Global; digital companies include OgilvyOne, Squad Digital and SCANAD Digital. WPP-Scangroup has expertise in advertising, media investment management, advertising and marketing research, public relations, digital advertising and communications marketing strategy. WPP-ScanGroup has a presence in 25 countries in sub-Sahara Africa and majority-owned offices in Kenya, Ghana, Nigeria, Rwanda, South Africa, Tanzania, Uganda and Zambia. It has minority-owned operations in Burkina Faso, Cameroon, Gabon, Ivory Coast, Namibia, Senegal and Zimbabwe. Scangroup was formed in 1999 and listed in 2006. Scangroup became a subsidiary of WPP in 2013 and the company changed its name to WPP-Scangroup Limited in 2015.

Financial Data source: Company’s Annual reports (Check investor relations on the Company’s website)

Company Description source: African Financials

WPP Scangroup Analysis Interactive Dashboard

‎ ‎

Tags: Company Analysis